Demonstrators and Product Promoters: Career & Application Guide

What do demonstrators and product promoters do?

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

This describes a U.S. occupation, not a live vacancy. Individual employers may use different titles and requirements.

O*NET reports these titles for this occupation. Compare the responsibilities in each posting before treating titles as equivalent.

Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
Sell products being promoted and keep records of sales.
Keep areas neat while working and return items to correct locations following demonstrations.
Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
Suggest specific product purchases to meet customers' needs.
Research or investigate products to be presented to prepare for demonstrations.
Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
Identify interested and qualified customers to provide them with additional information.
Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.

Check the employer’s requirements, location, schedule and any licenses against your situation.
Choose two or three tasks above that match the posting and your actual experience.
Build a resume evidence worksheet using the skills and software relevant to that employer.
Practice explaining your contribution, decisions and results before an interview.

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