Career & application guide

Online Merchants

Get to know the work, the skills that matter, and how to prepare your next application.

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What do online merchants do?

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

This describes a U.S. occupation, not a live vacancy. Individual employers may use different titles and requirements.

Job titles to recognize in your search

O*NET reports these titles for this occupation. Compare the responsibilities in each posting before treating titles as equivalent.

  • Online Services Manager

Core tasks to compare with a job posting

  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
  • Receive and process payments from customers, using electronic transaction services.
  • Create, manage, or automate orders or invoices, using order management or invoicing software.
  • Deliver e-mail confirmation of completed transactions and shipment.
  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.
  • Determine and set product prices.
  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.

Prepare an application for this occupation

  1. Check the employer’s requirements, location, schedule and any licenses against your situation.
  2. Choose two or three tasks above that match the posting and your actual experience.
  3. Build a resume evidence worksheet using the skills and software relevant to that employer.
  4. Practice explaining your contribution, decisions and results before an interview.

Ready to plan your search?

Start with online merchants as your target. You can change your role in the quiz and tell us your location and work preferences.

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