Interview preparation

Public Relations Specialists

Know what to prepare for. Explore role-specific prompts and build practice answers from your own experience.

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Practice prompts based on occupational tasks

These Applyace practice prompts use O*NET tasks for public relations specialists. They are not reported employer questions. If you have not done a task, explain your approach and learning needs instead of inventing experience.

  1. 1. Respond to requests for information from the media or designate an appropriate spokesperson or information source.

    Describe a real example of this task. What was your responsibility, and what happened?

  2. 2. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

    How did you decide which approach or tools to use? Explain the tradeoffs.

  3. 3. Post and update content on the company's Web site and social media outlets.

    What could go wrong during this task? Describe how you would check your work.

  4. 4. Write press releases or other media communications to promote clients.

    Explain a time you coordinated this work with someone else. How did you communicate?

  5. 5. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

    How would you handle an unfamiliar part of this task? Identify what you would need to learn.

  6. 6. Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

    What evidence would show this task was completed successfully?

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Practice one answer with your own evidence

Pick an occupational task, then outline a real example. This is practice, not a prediction of an employer’s questions.

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Respond to requests for information from the media or designate an appropriate spokesperson or information source.

Your draft

Your draft will appear here as you add your own evidence.

Complete all three fields, then review your wording for accuracy. Leaving fields blank never generates fictional achievements.

Questions to ask the interviewer

  • Which of these occupational tasks takes the most time on your team?
  • How do you measure success in the first three months?
  • Which tools, training and support are available for this role?

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